Privacy Policy
Cole West, LLC and its affiliates (“Cole West,” “us”, “our”, “or “we”) respect your privacy and are committed to protecting it. In accordance with that commitment, Cole West provides this Privacy Policy for your use of this website (the “Website”), emails we send/receive, our customer service tools, such as chat features on our Sites and when you call us, and our other data practices set forth below (collectively, our “Services”). Certain visitors have specified privacy rights detailed in our State Privacy Notice.
This Privacy Policy describes the types of information we may collect from you or
that you may provide when you visit our Website and/or use our Services and our
practices for collecting, using, maintaining, protecting, and disclosing that information. Our Website may include third-party content and services that we do not control, and this Policy does not govern the data collection or practices of third parties. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it.
Consent
By visiting, accessing, or using our Website, or otherwise interacting with us including using our Services or other electronic means, you consent to this Policy and that we may use your Personal Data as described herein and you agree to our Terms of Use and Legal Disclaimers. If you do not consent to this Policy or agree to our Terms of Use and Legal Disclaimers, please discontinue use of our Website and our Services, and uninstall Site downloads and applications. This Policy may change from time to time to best meet the needs of Cole West’s users and to reflect changes in local, state, and federal laws. Your continued use of our Website and our Services after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.
What We Collect
We collect personal information (such as your name, street address, email address, and phone number) that you have voluntarily submitted to us through features on our website such as contact forms. If you agree to receive e-mail messages from us, we may retain the information you provide us to deliver e-mails of interest to you. If you choose to send us e-mails, we may retain the content of your e-mail message, your e-mail address, and our subsequent response. When sending us an email, please note that email is not a secure channel of communication. By submitting your street address, email address, or phone number, you consent to be contacted by Cole West and acknowledge that such consent is not a condition of purchase. Contact via text may incur text messaging or data charges. Consent to receive text messages from Cole West is not shared with or applicable to any third parties, including Service Providers. You may choose to stop receiving text messages from us by replying STOP or by following the instructions in the message.
To aid in the administration of our website, we may also temporarily log your IP address. This helps diagnose problems with our server and it provides us usage statistics that assist us when developing our advertisement campaigns. Your IP address may vary each time you visit, or it may be the same, depending on your internet provider. Either way, we cannot identify you through your IP address, and we make no attempt to do so. If you reached our site by clicking on a link or advertisement on another site, then we also track that information. This helps us maximize our internet exposure, and it helps us understand our users’ interests.
What We Retain
All this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not individual reports that identify you personally. Depending on how you use our services, your interactions with us, and the permissions you give us, the purposes for which we use your personal information may include to:
Work with you throughout all phases of design and construction of your home.
- Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors.
- Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences, and interests.
- Connect you with affiliates that offer mortgage financing, title insurance, or other related services (with your permission).
- Send and track your responses to marketing messages and show you targeted advertising, subject to your options and preferences.
- Maintain and improve our Website and monitor usage of our Website for market research purposes.
- Secure our Website and Services, detect and investigate fraud, and protect ourselves and others when necessary.
- Manage our contractual relations and protect our business interests. Comply with legal process and respond to appropriate governmental requests.
All the information we do store, we protect within commercially acceptable means to
prevent loss and theft, including but not limited to unauthorized access, disclosure, copying, use, or modification. NOTWITHSTANDING THE FOREGOING, NO TRANSMISSION OVER THE INTERNET IS IMPENATRABLE, NOR IS ANY METHOD OF STORAGE. WE CANNOT GUARANTEE THE SECURITY OF OUR SERVICES, NOR CAN WE GUARANTEE THAT THE INFORMATION YOU PROVIDE WILL NOT BE INTERCEPTED WHILE BEING TRANSMITTED TO US OVER THE INTERNET. THEREFORE, WHILE WE STRIVE TO USE COMMERCIALLY REASONABLE MEANS TO PROTECT YOUR PERSONAL INFORMATION, WE CANNOT GUARANTEE ITS ABSOLUTE SECURITY.
You have the right to request access to and receive information about the personal
information we maintain about you, and to make a request to update or correct inaccuracies in your personal information and have the information deleted—as
appropriate. All requests regarding your personal information must be directed to our corporate office through our Contact link and may require a written request along with photo ID.
Third Parties
Other than mobile opt-in data, we may share your personal information such as contact details, and any information regarding a home your purchase with Cole West with affiliates that offer products and services we believe may be of interest to
you based on the customer profile we have for you or geographic area. You can opt out any time and direct us not to share your personal information with affiliates. All requests regarding your personal information must be directed to our corporate office through our Contact link and may require a written request along with photo ID.
We also use Google Analytics, which uses first-party cookies (such as the Google
Analytics cookie) and/or other first-party identifiers, and/or third-party cookies (such as Google Advertising cookies) or other third-party identifiers to make advertising more engaging to our users. Google Analytics is a web analysis service provided by Google that utilizes the data collected across multiple devices to track and examine the use of this website to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. The Google Analytics features we have implemented include Remarketing with Google Analytics; Google Display Network Impression Reporting; Google Signals; and Google Analytics Demographics and Interest Reporting.
You may opt-out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and do not accept responsibility or liability for their respective privacy policies and practices.
We also use “cookies”, which are small text files that we place on your computer’s hard
drive. A cookie may contain information that allows us to track your path through our website and to determine whether you have visited us before. A cookie contains no information that would allow us to identify you. We use cookies to help us understand how visitors use our site, and to help us to improve our site. You may refuse to accept a cookie from us by following the procedures specific to your web browser. Although you may do so, you may find that your browser reacts strangely when visiting not only our website, but other websites as well. Since cookies do not provide us with any information from which we can identify you, we suggest you allow us to place one on your computer.
We use web beacons on our site or other sites and sometimes permit third parties to place them on our site to monitor the effectiveness of advertising or for other legitimate purposes. A web beacon is a small, graphic image on a webpage, web based document or in an e-mail message that is designed to allow the site owner or a third party to monitor who is visiting a site. Web beacons are often invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the webpage, document, or e-mail message. Web beacons are represented as HTML IMG tags in the webpage; users can click on “view profiles” of the webpage
o see whether the page is using a web beacon.
State Policies (Other than Utah)
Under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA, collectively CCPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CDPA), the Delaware Personal Data
Privacy Act (DPDPA), the New Jersey Data Protection Act (NJDPA), the Oregon
Consumer Privacy Action (OCPA), the Texas Data Privacy and Security Act (TDPSA), and the Virginia Consumer Data Protection Act (CDPA and collectively with all preceding policies, the “State Policies”), consumers resident each of the foregoing states that have enacted legislation have certain rights as more fully set forth in the foregoing State Policies. These rights include, but are not limited to: the right to confirm whether we process your personal data and accesses such personal data, provided that nothing shall require us to provide the data to you in a manner that would reveal our trade secrets; correct inaccuracies in your personal data, taking into account the nature of the information and the purposes of the processing of the information; delete personal data concerning you; obtain a copy of your personal data held by us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance, provided that we shall not be required to provide the data to you in a manner that would reveal our trade secrets; and opt out of the processing of personal data for the purposes of
targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. At this time, Cole West does not qualify as a business to which these State Policies apply to.
Utah Privacy Policy
Under the Utah Consumer Privacy Act (UCPA), consumers resident in Utah have certain rights as more fully set forth herein. The rights of consumers resident in Utah include the right to confirm whether Cole West is processing your personal data, the right to access your personal data kept by Cole West, delete your personal data that you provided to the Cole West, obtain a copy of your personal data that you previously provided to Cole West, in a format that, to the extent technically feasible, is portable, to the extent practicable, is readily usable, and allows the consumer to transmit the data to another controller without impediment, where the processing is carried out by automated means.
Utah Consumers can exercise those rights by requesting a copy at [email protected] or as elsewhere expressly set forth in the Privacy Policy.
International Access
Cole West builds homes and communities in the United States, and we follow the
information and consumer protections laws of the United States and its individual states, to the extent applicable. If you reside, or are located, in a different
country, the data protection laws of that country may differ as to what, and how, personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our systems or other means, you are giving us your express consent to the transferring of your personal information and processing your information in the United States, subject only to applicable United States laws and the terms of this Privacy Policy.
Changes to This Privacy Policy
Cole West reviews this Privacy Policy annually. To the extent permitted under applicable law, Cole West reserves the right to modify or update this Privacy Policy at any time, without prior notice, and consistent with legal, contractual, and regulatory requirements. We encourage you to periodically review this page for the latest information on our privacy practices. Any changes we make to this Privacy Policy
will be effective for any information we already have about you. To the extent permitted by applicable law, your continued interaction, use of, or registration with us means that you accept and agree to practices described in this Privacy Policy.
Children’s Privacy
We do not knowingly solicit children to purchase our services or products. Our Website is not designed to attract children under the age of 13, and we do not intentionally or knowingly collect personal information on our websites from anyone under the age of 13.
Contact Us
If you have any questions about this Privacy Policy, the practices of our Website, your interactions with our Services, or wish to update us with your preferences, you may contact us at:
Cole West, LLC
Attn:
Legal Department
610 N 800 W Centerville, UT 84014
385-252-HOME
Last updated: February 12, 2025